Guerrilla marketing is a highly effective strategy due to its ability to deliver high impact at a low cost. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.

KOL partnerships and brand ambassadorships are a proven model in web3 and are widely adopted by top-tier projects in this space. To date, ApeCoin does not have a single partnership of this kind.

This AIP offers a bold mix of the above mentioned :muscle:

Educational content and marketing by kodama.eth - amplified by the Apemobile!

An ApeCoin branded BMW (an M3, 4, or 8 Competition). Custom license plate. ApeCoin branding such as but not limited to the ApeCoin logo on the tank cap and “Powered by ApeCoin” writing.

The car will be called Apemobile and will be established as status symbol of success within the whole web3 space. Leveraged by a multi-year partnership with web3 KOL kodama.eth and the targeted use of guerilla marketing tactics in order to amplify educational content around the DAO, ApeCoin & ApeChain.

The car will be a tool to polarize and get attention.

In an endless X feed you need to stand out. You need to grab the attention and once you have it, you use it to educate and make them one of us :wink:

NOTE: The Apemobile can be leveraged by the whole community. Not just kodama. The pictures can be used by everyone.

The AIP author will work closely with the Marketing and Communications working group, who have the option to opt-in to particpate, to maximize the benefits of this initiative.

BENEFIT TO APECOIN ECOSYSTEM:

A multi-year partnership with kodama.eth, web3 KOL

Kodama has a large, engaged following within the web3 community. Partnering with him will significantly increase the brand’s exposure and reach the crypto-native audience on an ongoing basis. He will commit to creating content, joining spaces, and attending events with the sole purpose of spreading the message of the DAO, ApeCoin & ApeChain. EDUCATION!

Below you will find a list of several benefits:

Targeted Marketing:

Marketing within the web3 space is crucial for a project's success. With Kodama, ApeCoin will reach a relevant and interested audience over the course of several years.

Increased Reach and Visibility

The Apemobile will polarize and guarantee people’s attention. Kodama will post at least one content piece per week, mainly from Twitter/X account @kodama_eth, and will generate millions of impressions.
He will drive the car daily and visit relevant crypto events/meetups all over Europe, creating additional opportunities for content creation with engaged community members.

Credibility and Trust:

Kodama has established trust with his followers and has become a relevant KOL within the broader YugaLabs and ApeCoin ecosystem. Having him as a permanent partner endorsing ApeCoin can enhance the brand’s credibility and trustworthiness.

Content Creation:

Kodama will post at least one content piece per week. Educational, lifestyle, or joining spaces – a broad mix that appeals to different audiences. The goal remains the same: to spread awareness and educate about ApeCoin.

Cost-Effective Marketing:

Compared to traditional advertising and regular web3 KOL partnerships, this comes at a very low cost. It perfectly complements the recent F1 partnership of the DAO (which opens up many possibilities for further content creation).

Engagement and Interaction:

The Apemobile will polarize! Kodama will leverage this and foster active engagement with his followers and the broader web3 community. This will lead to higher interaction rates for the campaign and increased brand visibility.

Authenticity:

Kodama will share personal stories and experiences, making his endorsements feel more genuine and relatable compared to traditional ads.

Rapid Awareness and Virality:

The Apemobile has the potential to go viral quickly, creating buzz around ApeCoin and ApeChain.

Diversified Marketing Strategy:

Working with Kodama adds another layer to ApeCoin's marketing strategy, diversifying the current approach and helping Ape reach potential new users/buyers.

Long-Term Partnership: Building a long-term relationship with Kodama will result in continuous exposure for the ApeCoin brand.

Why Guerilla Marketing for ApeCoin?

Proven Concept
Cost Efficiency
Brand Differentiation
Psychological Impact
High Engagement
Viral Potential

Guerrilla marketing is a must-do for every business aiming to maximize their marketing impact while minimizing costs. Its ability to create memorable experiences, foster strong customer connections, and differentiate your brand in a crowded market makes it an essential component of a modern marketing strategy. By leveraging the psychological impact and viral nature of unconventional tactics, it has the ability to generate significant buzz and engagement.

The Apemobile will make ApeCoin a status symbol of success.

Sports cars have always had a special status in society and especially in crypto. They are associated with success.

This is precisely why it is the perfect fit for this marketing initiative. On top of that it fits perfectly into the DAO’s current marketing efforts with the F1.

The AIP author will work closely with the Marketing and Communications working group to maximize the benefits of this initiative.

OVERALL COST

“Total amount requested from the ApeCoin Ecosystem Fund =USD 210,000.”

170,000 USD for the car, custom license plate, and foiling 0 USD for 3 year KOL partnership & content creation 20,000 USD for insurance for 3 years 20,000 USD for maintenance

NOTE: Unused funds are immediately returned to the DAO.

The car will be resold after 3 years and all proceeds will go back to the DAO.

*If this is not legally feasible, then alternatives such as a charitable donation will be considered.

PROPOSAL

Link to the full proposal: (https://forum.apecoin.com/t/aip-502-the-apemobile-guerrilla-marketing-meets-a-kol-partnership-resubmission/25409)

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

For

3M votes

3 months ago

AIP-463: Empowering Otherside Wiki

Disclaimer: Due to the recent approval of AIP-436, all AIPs requesting an allocation denominated over US$250,000 will require a super majority approval of 69% of the total number of votes cast. The Foundation has already begun coordinating to develop our new Snapshot strategy to automate these new decision making guidelines, however, we will ensure compliance with this guideline manually in the interim.

This AIP falls above that threshold and will require 69% of votes to be approved.

PROPOSAL DESCRIPTION

The Otherside-Wiki Team is reaching out to the Apecoin DAO for support in our ongoing operations, as well as in the further development, integration into ApeChain and enhancement of our platform. Our goal is to update Otherside-Wiki to align with contemporary web standards and to significantly enhance the user experience.

Since its inception on May 15th, 2022, following the mint of Otherside, we have been working to improve and evolve the platform. Our coverage and support extend to all developments within Otherside and ApeChain, with our priority being to provide timely updates and serve as a pivotal resource for the community.

Otherside Wiki was developed by our lead developer Frostyz. With additional funding from current investors and ApeCoin DAO, we plan to further expand the platform by bringing on board more developers who have specialized expertise. This expansion will improve our capacity for growth and ensure that the platform can thrive with a more diverse team of developers.

We have developed and enriched the experience for Otherside Users significantly, and also improved the filter experience on marketplaces. Within this we drove additional revenue to Yuga Labs and its partners, provided deep knowledge and data connected to Otherside, and enriched our platform with extensive deep data.

Currently we are the go to platform for Otherside data, marketplace browsing and information. To back this up with figures, last month we reached about 57k unique monthly visitors, which have an average engagement time of 20 minutes each, all completely through organic marketing and natural demand.

For two years, we have developed Otherside-Wiki at our own expense, without focusing on monetization. Our priority is to provide the best possible information to Otherside participants. In order to realize this and remain independent, financial support came from us, the founders, as well as contributions from Sky is the Limit Ventures and nix.eth.

We integrate and enhance the following topics with our funding request:

General Overhaul of our UI AND UX Design: As we grew our UI and UX has become outdated. We’re planning to modernize it significantly to meet current web standards.
Modern Web Technologies: As we’re expecting a bright future for ApeChain & Otherside, we want to be able to scale for millions of users. We want to have a solid system using current standards such as Laravel & VueJS using serverless scaling technologies so we can focus on building the tech and not maintaining the servers. Using standards also makes sure the website is no longer dependent on a single person.
Tailored Data Streams: Dealing with the large number of projects and news in the Otherside/Apecoin ecosystem can indeed be overwhelming. To address this, our platform is developing a major feature—an entirely personalized Apecoin/Gaming feed. We want to aggregate data and information from various platforms and community initiatives into one coherent stream.
Users will have the flexibility to customize this feed to align with their specific interests and preferences.
Deep Insights: We will continue to provide and expand our deep data insights into ApeChain and Otherside. Our goal is to support a growing number of games on ApeChain and provide valuable in-depth insights.
Multilingual Support: To better serve the global community, we plan to add support in two of the world’s most widely spoken languages, Chinese and Spanish, in addition to English.

We carefully considered the timing of our AIP application with Apecoin and chose to proceed only when it became truly necessary. Given the unforeseen delays in the launch of Otherside, and the postponement of release dates, we believe now is the critical moment for this support. This funding will ensure the continued development and success of Otherside-Wiki, maintaining our commitment to keeping the platform predominantly free while preparing for a more comprehensive business model post-launch of Otherside.

Note from Agora-Marketplace.eth (SITL Ventures): In the last 2 years we’ve invested around 1,000 ETH in Otherside related assets and also funded together with nix.eth the first 2 years of operation for Otherside-Wiki. Hereby we’re committing another investment of $300,000 USD to cover a part of the development costs. For us it’s a risk to do a follow-up round while seeing Otherside delays. Therefore we would like to see a positive response on this proposal from the community to ensure all together another 2 years of operation + improvements for Otherside-Wiki.

Partnerships & Integrations

Faraway
After the acquisition of the assets of Kodamara, Mara and HV-MTL as part of Faraway, we have built a strong partnership with them. Together we have developed a tool that enables users to visualize future points within the Faraway ecosystem.

Otherpage
We have established a crosslinking partnership with Otherpage, enhancing visibility and exposure for both parties across our platforms.

Zharta
As early supporters of Zharta, we have integrated their digital asset rental protocol into our platform. In return, Zharta provides crosslinks from their website to our asset pages.

Inceptive Studio (in progress)
We are partnering with Inceptive Studio to seamlessly integrate our data and feeds into Otherside/Improbable.

Integrations

ApeCoin:
We provide insights into the DAO and gaming activities related to ApeCoin, particularly within Faraway and Yuga Labs games.
Marketplaces:
Our platform integrates listings from all major marketplaces, including Magic Eden, OpenSea, LooksRare, X2Y2, and the ApeCoin Marketplace.
Legends of the Mara / HV-MTL by Yuga Labs:
We actively support every game developed and published by Yuga Labs. Our platform was the first to offer detailed insights and link on-chain data with in-game data.

Partners

Rocketcode:
Our trusted development partner, providing additional developer resources as needed for various features.
Pixelrebel:
Our go-to partner for graphical implementations and visual enhancements.

BENEFIT TO APECOIN ECOSYSTEM

Otherside and Apecoin Integration

Otherside will be the cornerstone use case for the Apecoin ecosystem. Our commitment to Apecoin integration not only expands its visibility but also solidifies its utility on our platform. As we roll out premium tools and features, we will exclusively use Apecoin as our accepted currency.

By supporting us, the Apecoin DAO & Community will benefit in several ways:

Apecoin as Currency:
With the introduction of advanced features and tools, all microtransactions within our platform will utilize Apecoin, particularly for transactions related to our data feed.
ApeChain as Platform:
Within the rollout of ApeChain, we will be one of the first DAPPs to actively support ApeChain.
Game Integration:
We will actively support and integrate games that have achieved significant popularity, further enhancing our platform’s ecosystem.
Merge of Data:
Our personalized Apecoin/Gaming Feed will consolidate data from various platforms and community initiatives into a single, streamlined personalized user experience.

By increasing the adoption and utility of Apecoin, our platform will not only serve as a dynamic showcase for the potential of Apecoin but will also motivate other developers and platforms to adopt Apecoin.

This could lead to an expanded user base with increased visibility to people outside of the current Apecoin ecosystem. This symbiotic relationship not only enables further growth of our platform but also drives the Apecoin ecosystem to broader adoption.