AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network

ABSTRACT

This AIP supports the MVP launch of an outdoor digital billboard network, with a primary objective of establishing a long-term sustainable business model that; helps fund the ApeCoin DAO treasury, establishes new use cases for $APE, expands the community of $APE builders, while providing the world with a progressively decentralized platform to showcase messaging and art.

We’ve bootstrapped this startup on our initiative, with our own money, and designed it to provide numerous direct benefits to the $APE ecosystem. We’re asking the $APE community to help us accelerate the concept and increase its chances of success. We hope that by leading with actions instead of promises, with our skin in the game first, and by placing a high priority on driving direct value to the DAO, the Ape community will choose to support this.

If this AIP passes, then; 20% of all top-line revenue will be sent into the ApeCoin DAO treasury until the full cost of this AIP is returned. Anyone can earn a 10% rewards payout from all referrals. Every wallet hodling at least 5k $APE as at January 1st, 2024, will receive free display space on a first come first serve basis. Furthermore, for however long the Ape community continues to support this initiative, a further 1% of all revenue will be sent into the ApeCoin Treasury on-going, plus a quantity of TBD display space will be reserved for use by the ApeCoin DAO, and our Network of frens and fam, such as those at Mocaverse, BAYC, MAYC, JRNY Club, Surreal Guild, and Ape Delegates, for life.

The outdoor digital advertising industry is ripe for disruption and we’re all positioned to spearhead and benefit from this for years to come. Our modernized approach to this old-school industry offers the potential to generate substantially increased operating margins than competitors and opens up the total addressable market (TAM) by an order of magnitude. The conservative financial request in this AIP covers six months of runway for my team and I to carry out up to two consecutive MVP engagements aimed at positioning this initiative for sustainable revenue generation and future scaling.

I initiated this project in Q4 2019 with a personal investment of approximately $40,000. However, the onset of the Covid lockdown in Q1 2020 forced me to put the project on hold. I have now re-commenced the project with @thebossdragon as CTO, having injected a further $10,000 of my own capital in recent weeks.

The first MVP engagement takes place over a 10-day period during the Ethereum Denver Blockchain/Web3 Event scheduled for February/March 2024, with an anticipated attendance of approximately 15,000 Ethereum-related enthusiasts. We’ve leased a truck equipped on 3-sides with sizeable digital display screens to roam the streets of the event area. Its mission is to display messages and art, while recruiting more builders into the Ape ecosystem, and providing all hodlers of at least 1 $APE with an opportunity to help drive value into the DAO treasury while earning rewards for themselves too. If successful, the model will then scale beyond mobile advertising to encompass highway billboards, transit vehicles, bus stop displays, elevator displays, and more.

Accessibility and speed are key features of this initiative. Anyone can purchase a display spot at any time for the minimum purchase price of 0.001 ETH, and have their messaging displayed within 60 seconds or less. Anyone holding 1 $APE can earn referral rewards, and anyone who pays with $APE receives bonus display time for free. Furthermore, a portion of all ad space will be reserved for free use by the ApeCoin DAO as it sees fit, and for our ecosystem frens. One such use could be the promotion of a ‘Build with $APE’ introductory guide and promotional video, which is included in the budget of this AIP, and which would be integrated into this project’s website: publicbored.com.

The proposed budget encompasses technology development, website development, display rental expenses, marketing efforts, and a total of twelve months to transition into a self-sustaining model.

Subsequent MVP engagements are TBD in 2024.

BENEFIT TO APECOIN ECOSYSTEM

1. 20% of all revenue will be sent into the ApeCoin DAO treasury until the full cost of this AIP is returned.
2. Anyone can earn a 10% rewards/payout for all referrals who purchase display time on the digital billboard
3. On-going royalties plus free ads: for as long as the Ape community continues to support this initiative, a further 1% of all revenue will be sent into the ApeCoin Treasury on-going, plus a quantity of TBD ad space on all billboards everywhere shall always be reserved for use by the ApeCoin DAO, and our Network of frens and fam, such as $APE hodlers, Mocaverse, BAYC, MAYC, JRNY Club, Surreal Guild, and Ape Delegates hodling 50k $APE or more, for life.
4. Bonus, free display time is also given to everyone who pays in $APE.
5. Free display space is reserved exclusively for ApeCoin DAO use, such as for recruiting more builders into the Ape ecosystem.
6. We also aim to help recruit more $APE builders, via a guide for new AIP authors posted directly on the Public Bored website to help direct website traffic towards the DAO, or similar.
7. 25% of all revenue generated will be converted into and held in $APE on-going, until the funds need to be used, in which case we will actively seek to pay expenses in $APE wherever practical. For example, part of the cost of the billboard truck has been paid for directly using $APE. This was their first time accepting $APE as payment, and only happened because I specifically asked them to. It was a fun discussion, and they are excited :slight_smile:

OVERALL COST

Total Budget: 75,000 $APE

Approximate allocations:

• Digital Display Truck: 15k $APE
  • Acquisition of cutting-edge mobile canvas
• Website & Technology Development: 20k $APE
  • Advancing innovation through web and tech
• Marketing: 10k $APE
  • Strategic campaigns to amplify impact
• Staffing and Related Expenses: 15k $APE
  • Committed to nurturing a skilled team for twelve consecutive months
• Transportation & Rentals: 5k $APE
  • Facilitating logistics for seamless execution
• Direct Sales: 5k $APE
  • Hands-on engagement for strategic growth
• Miscellaneous Expenses: 5k $APE
  • Navigating unforeseen challenges with resilience
• Possible Second & Third Event Budgets (TBD, based on revenues generated)

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-383-the-public-bored-mvp-launch-of-a-digital-billboard-network/21187

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.