AIP-440: Enhancing Exposure of Brands that accept ApeCoin as payment: Unboxing Web3 Partnership Proposal 

ABSTRACT

ApeCoin is a promising concept with significant potential, but for ApeCoin to truly flourish, its utility needs to expand. Increasing ApeCoin adoption as a payment option for brands is essential for enhancing its utility. Brands that integrate ApeCoin as a payment option should be rewarded, and those that haven’t yet should be encouraged to do so. This proposal not only rewards current brands accepting ApeCoin but also motivates other brands to follow suit. Currently, over 400 Made By Apes (MBA) brands exist, but not many accept ApeCoin—this needs to change.

With a proven track record of crafting high-quality content and showcasing the work of builders within the space, our objective is to leverage our skills to elevate all brands operating within Web3.

To achieve this, we will categorize our approach into several key areas:

• Editing & Production
• Time Compensation
• Product Acquisition

Our mission begins with establishing a content calendar that spotlights individual brands that accept ApeCoin, with a priority for Made By Apes brands. This involves setting transparent guidelines, managing brand expectations, fostering meaningful partnerships, and generating content for the ApeCoin ecosystem.

The Unboxing Web3 team has already featured numerous brands within the ApeCoin ecosystem. This is achieved by collaborating with brands that accept ApeCoin as currency, showcasing the physical products they offer as digital-native brands.

The desired outcomes include:

• Creating content for brands that may lack resources.
• Producing high-quality content for increased exposure.
• Developing a transparent content calendar with deadlines for deliverables.
• Producing a series of videos that spotlight builders that are utilizing ApeCoin as an option to purchase.
• Apecoin logo in all videos produced for this series, to represent sponsorship “powered by Apecoin”
• Supporting builders within the Apecoin ecosystem by purchasing and showcasing their products.
• Giveaways of selected brands to increase exposure.

We propose to continue creating Unboxing videos for as many brands that accept ApeCoin as possible, without cost to the brands themselves. Each Unboxing episode will educate viewers on the project and its products, providing guidance on how to follow and purchase these products, with an emphasis on using ApeCoin as the chosen currency.

BENEFIT TO APECOIN ECOSYSTEM

The ApeCoin focused Unboxing Web3 series aligns with the ApeCoin DAO’s mission to foster community-led projects that inject culture into the metaverse. This series will bring exposure to brands that accept ApeCoin and ApeCoin-funded projects by narrating the stories of these brands, and showcasing their products or services.

By highlighting successful Apecoin accepting projects, this initiative will:

• Amplify the marketing efforts of these brands, raising awareness within the community and beyond about products and services that accept ApeCoin as payment.
• Drive adoption of all brands utilizing IP from brands accepting of apecoin by presenting real-world examples of its successful integration into business. i.e. Animoca Brands, Yuga Labs, etc.
• Generate revenue for brands through increased sales resulting from video content showcasing purchasing instructions and in-depth product/service reviews.
• Offer valuable exposure for featured projects and the individuals behind them, promoting their ventures and attracting new customers or potential investors.
• Attract new members to projects using their IP by showcasing diverse creative opportunities for IP use cases.
• Enhance internal and external communication with these brands and increase community engagement with them.

OVERALL COST

The total amount requested from the ApeCoin Ecosystem Fund = $97,400 USD.

This budget proposal requests an allocation of $Ape Tokens equivalent to $97,400 USD to cover Unboxing Web3’s operational needs, specifically for the production and marketing of the 78 videos over 12 months as detailed in this proposal.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-440-enhancing-exposure-of-brands-that-accept-apecoin-as-payment-unboxing-web3-partnership-proposal/23816

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.