AIP-481: Building the Modular IP Layer with ApeCoin

Disclaimer: Due to the recent approval of AIP-436, all AIPs requesting an allocation denominated over US$250,000 will require a super majority approval of 69% of the total number of votes cast. The Foundation has already begun coordinating to develop our new Snapshot strategy to automate these new decision making guidelines, however, we will ensure compliance with this guideline manually in the interim.

This AIP falls above that threshold and will require 69% of votes to be approved.

PROPOSAL DESCRIPTION

This AIP is designed to showcase the complete scope of the project, including the current build stage of https://www.ip3.cc/

With a functioning MVP landing page, we require support to accelerate the completion of the product.

The remaining outstanding items include:

• Build out of the front end UI ensuring complete seamless workflow from user onboarding, through to IP sales and revenue funnels.
• Backend contracts, although written, require implementation.
• Backend infrastructure scaling to support system growth.
• Team scaling for accelerated development to include an additional UI/UX designer and developers continuing through to post deployment support.
• Contract auditing and security systems require implementation.

IP3.cc allows holders to determine their own IP use for their asset, providing these licenses on an open marketplace for all consumers to be able to purchase, utilizing the IP within the agreed legal parameters. It is a much wider IP use case, providing for greater opportunity; overall increase in brand awareness through increased decentralized IP usage.

For example: I own a BAYC - I can apply multiple licenses to it allowing for people to lease the right to use the IP for advertising, physical merchandise, comic books, animations etc. Now my asset is accessible to 4 different addressable markets.

This AIP is focused on increasing the capacity of IP utility, whilst providing the legal framework and monetization structure to support it. As we support all NFT collections, this will positively affect the utility of ApeCoin also.

External to product development, it is crucial that this AIP supports the peripheral strategic components that will ensure success:

• Strategic marketing plan and execution
• Education schedule and material to be delivered to NFT holders
• Legal Consultation and preparation of agreements, smart contract integration
• Maintenance and technical infrastructure support

BENEFIT TO APECOIN ECOSYSTEM

IP3.cc provides a robust, scalable IP platform which is dedicated to enhancing the rights and commercialization for NFT holders.

Its legal framework, backed by immutable provenance on the blockchain, will ensure that it is the first and best in class for delivering value back to holders.

As the payment currency will only be in $ApeCoin, it guarantees that the final payment settlement will always be in $ApeCoin, providing a consistent and balanced tokenomic model which contributes to the whole ecosystem.

We aim to position IP3.cc as the preferred NFT IP solution and are able to provide the following long term and consistent benefits back to the ApeCoin Ecosystem:

• ApeCoin will be applied in merchandise Market for consistent and available brand awareness.
• The platform charges 2.5% trading fees for licensing and merchandise Market.
• All NFT IP listed on Licensing market should pay 1 ApeCoin for each listing.

Core Benefits to ApeCoin DAO:

1. 50% of fees generated will be given to ApeCoin DAO in perpetuity.
2. Licensing fees will be paid in ApeCoin only.
3. All trading fees within the marketplace will be paid in ApeCoin only.
4. With IP3 Layer being accessible to all NFT collections on the Ethereum network at first, this enables for a broader adoption and utility of ApeCoin as it will be the only settlement form of payment.
5. Fiat processing mechanism will be utilized to allow for easy onboarding of new capital with a frictionless payment system.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund is 781,000 ApeCoin / $469,000 USD.

Budget:

Product Development - 240,000 APECOIN

• UI/UX Design
• Smart Contract Development
• Front-end Developer hire
• Back-end Developer hire
• Product Design and Management
• Internal security monitoring and integrity alert system

Marketing - 210,000 APECOIN

• PR and Media coverage
• Social media campaigns
• Joint brand collaborations and campaigns

Educational Packages - 96,000 APECOIN

• NFT IP Protection
• IP Licensing Education

Legal & Consultant - 85,000 APECOIN

Security - 50,000 APECOIN

• Smart Contract Audits
• Platform Security Audits (external)

Maintenance and Support - 100,000 APECOIN

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-481-building-the-modular-ip-layer-with-apecoin/24668

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

This AIP falls above that threshold and will require 69% of votes to be approved.